"In essence, we've started a new series because if the first six work we'll publish more. The series was named My Penguin by our rather marvellous Creative Director, who came up with the name after about two minutes. The tag line is 'Books by the Greats, Covers by You', and throughout the rush to design the (back) covers, get the right paper, and tell people about them, we've had a really great time. The covers are art-quality paper, and from internal Penguin efforts we know that they hold ink, paint, pencil and glue (see the first efforts here). Each one comes shrink-wrapped so the paper doesn't get dirty, and I hope people might give them as gifts." (full post here, and more info on the My Penguin series here)
The series begins with Marcus Aurelius' Meditations, Dostoyevsky's Crime and Punishment, Magic Tales by The Brothers Grimm, Woolf's The Waves, Wilde's The Picture of Dorian Gray and Austen's Emma.