Maybe, for you, there really is no difference between the rethuglican and demoprat parties. Maybe, for you, the policies that each of them support won't effect your life directly. Maybe you think that there will be no economic difference (or you're rich enough not to care), maybe you hate the political process that exists here, or feel helpless about it. Maybe a zillion things that make you say "it doesn't matter". But for some of us, the difference is vital and direct and desperately close to the private spaces where we live our lives.